Milana Vayntrub, widely recognized as AT&T’s “Lily,” has successfully raised over $500,000 for wildfire relief efforts in Los Angeles through her innovative project, Only Philanthropy. Her approach has garnered attention for its unique blend of fundraising and creativity, benefiting those affected by recent devastating wildfires.
Fundraising Through Bold Photography
Vayntrub’s initiative operates on a simple yet provocative premise. She provides “flirty and tastefully risqué” photographs to individuals who donate to the cause. This unconventional method aims to generate direct support for wildfire survivors, fulfilling an immediate need for financial assistance.
How the Project Started
The inspiration for Only Philanthropy emerged after the recent wildfires in Los Angeles. According to Vayntrub, the disaster highlighted a significant gap between sympathy and tangible support. She expressed her desire to help in a bold manner on Instagram, stating, “I had this full-on crazy idea for an experiment.”
Impactful Donations and Early Success
The first fundraising campaign benefitted Bridget Bradley, a single mother who lost her home in the Eaton wildfire. Initial efforts via GoFundMe quickly raised approximately $170,000 within four days. These funds provided essential support for Bradley’s family, covering housing and medical expenses for her son, who has cerebral palsy.
- Over 3,500 donors contributed across Vayntrub’s initial campaigns.
- Donors averaged around $120 per contribution.
- Exclusive content was offered to donors, with higher-tier donations unlocking additional perks.
Continued Support and Future Plans
Encouraged by the success, Vayntrub launched a second drive that raised about $350,000 within a week. This funding was directed to My Tribe Rise, a nonprofit supporting vulnerable populations in their recovery efforts following the wildfires.
“Only Philanthropy trades exclusive content for real-world impact,” the initiative emphasizes. Vayntrub envisions expanding her model, inviting other creators to join and supporting diverse causes including justice reform and climate resilience.
A Call for Continued Support
With over $500,000 raised to date, Vayntrub’s project combines creativity and compassion. Her commitment to providing real assistance underscores the project’s effectiveness in transforming attention into actionable support for those in need.
As she looks towards the future, Vayntrub aims to grow Only Philanthropy into an even more significant platform for fundraising, reinforcing the idea that innovative approaches can lead to meaningful change.
