Swiss footwear brand On has taken a bold step by signing its first-ever endorsement deal in football with rising star Sydney Schertenleib. The 18-year-old player, currently part of the FC Barcelona squad, has secured a multi-million agreement that includes performance bonuses.
Nati-Star Sydney Schertenleib Joins On-Deal
The contract represents a significant milestone for both Schertenleib and On, as it marks the company’s inaugural venture into the football market. Previously, On focused primarily on sports like athletics, tennis, triathlon, and winter sports.
Details of the Endorsement Deal
- Player: Sydney Schertenleib
- Age: 18
- Previous Sponsor: Adidas
- New Sponsor: On
- Contract Type: Multi-year deal
- Financial Terms: Multiple millions, including bonus payments
This contract is noted to be the largest sponsorship deal ever signed by a Swiss football player, surpassing those of established figures like Granit Xhaka and Xherdan Shaqiri, who are sponsored by Puma and Nike, respectively.
Schertenleib’s Vision with On
In a statement, Schertenleib expressed her enthusiasm about partnering with On, emphasizing that the brand’s focus on design and performance resonates with her athletic values. “As a Swiss athlete, it is exciting to collaborate with a brand that shares my roots and passion for movement,” she stated.
Future Aspirations for On
As On ventures into football, the company maintains a focus on enhancing its existing product lines in athletics, outdoor sports, and lifestyle sectors. While the endorsement with Schertenleib signifies a new direction, there are no immediate plans to expand its footwear offerings specifically for football.
As On continues to explore opportunities for growth, the company aims to stick to its core sports while considering future expansions. The impact of Schertenleib’s deal could play a pivotal role in establishing On’s presence in the football community.
