Miranda Dini has introduced GOLD Strategy & Communications, a new global consultancy focused on healthcare communications. This firm aims to provide a personalized and senior-led alternative within an increasingly consolidated industry.
About GOLD Strategy & Communications
GOLD will operate across essential functions, offering specialized services in:
- Research and Development (R&D)
- Clinical and medical affairs
- Corporate communications
- Brand strategies
- Internal communications
- Patient and stakeholder engagement
Miranda Dini’s Experience
Dini brings extensive expertise to this venture, having worked with 17 of the top 20 pharmaceutical companies globally. Her track record includes transforming multiple agencies into award-winning organizations in both Europe and the United States.
Most recently, she served as COO of Resonant Group. Here, she led Bedrock to recognition as the Medical Affairs Agency of the Year at the Communiqué Awards.
Industry Context and Goals
Dini reflects on the timing for launching GOLD during a critical period for the healthcare industry. She notes significant scientific progress and advances driven by artificial intelligence, yet the communications ecosystem remains fragmented. According to Dini, client-agency relationships have shifted towards a more transactional approach, often influenced by large global conglomerates.
“Clients require dedicated senior counsel, nuanced understanding, and a human touch—not simply more scale,” Dini stated. GOLD was established to bridge this gap.
Commitment to Clients
The consultancy promotes continuity and collaboration by having senior experts involved from strategic counsel to implementation. This approach keeps them closely aligned with clients’ businesses.
Dini emphasized, “Our aim at GOLD is clear: we want to collaborate with exceptional people to achieve outstanding results.” Her vision is to cultivate a nurturing environment that benefits both the team and clients, especially as the healthcare landscape becomes increasingly intricate.
With evolving stakeholder expectations and rapid innovation, Dini believes GOLD will foster more connected, thoughtful, and personalized communications in the healthcare sector.
