In a festive marketing move, Subway has introduced an innovative scratch-and-sniff billboard in London. This interactive advertisement embodies the spirit of the holiday season by emitting the delicious scent of stuffing, which is a key component of their new festive sub sandwich.
Exciting Holiday Offers from Subway
The billboard invites passersby to experience the iconic aroma of Subway’s freshly baked bread enhanced by the fragrance of sage and onion stuffing. Kirstey Elston, the EMEA Senior Marketing Director at Subway, explained that the sensory experience aims to elevate the season’s comforting scents.
New Menu Items for the Season
Subway’s festive offerings include:
- Ultimate Festive Sub
- Ultimate Festive Spud
- Turkey & Stuffing Footlong Dipper
- Double Chocolate Orange Cookie
The unique smell from the billboard is designed to entice customers, promising that the taste of these new menu items will satisfy their holiday cravings even further.
Conclusion
This creative approach not only enhances Subway’s brand presence but also engages the senses of potential customers, creating an inviting atmosphere during the festive season. The scratch-and-sniff billboard serves as a delightful reminder of the comfort food that many associate with holiday celebrations.
