Wisconsin has unveiled two new license plate designs, including a retro “butter yellow” option and a sleek blackout plate. This announcement was made by Governor Tony Evers during an event in December.
Introduction of Blackout and Retro Yellow License Plates
The journey to introduce blackout license plates in Wisconsin began after a constituent noticed their popularity in Iowa. Following years of advocacy, a provision in the bipartisan state budget approved the creation of these plates.
The Department of Transportation (DOT) showcased the new designs on December 9 at the Division of Motor Vehicles in Madison. Customers were pleasantly surprised while renewing their licenses that day.
License Plate Specifications
- The blackout plates feature seven spaces for personalization.
- Generic blackout plates will be issued starting with the number sequence ZAA-1001.
- Retro yellow plates will begin from YAA-1001.
A Nod to Wisconsin’s History
The retro yellow plate design draws inspiration from the plates used in the 1970s and 1980s. Designers aimed to create a look that felt familiar yet modern, choosing a warm yellow tone that stands out.
DOT Secretary Kristina Boardman emphasized the yellow plate’s significance, stating it connects residents to Wisconsin’s identity as “America’s Dairyland.”
Production and Availability
All plates will be manufactured at the Waupun Correctional Institution, a facility that has been producing Wisconsin’s license plates since 1921. They are set to go on sale in January, with pricing starting at $15 and a subsequent renewal fee of $25 annually.
Revenue Generation Potential
State officials anticipate that the new designs will generate substantial revenue for Wisconsin’s transportation fund. Initial projections estimate $4.6 million in the first year and $12 million in the second, based on trends in states like Iowa and Minnesota.
- Iowa sells around 160,000 blackout plates yearly, often selling out quickly.
- Wisconsin’s demand is projected to reach 215,000 plates, given the state’s larger population.
By 2028, it is expected that over half a million residents could be using these new plates, contributing approximately $14.3 million to state funds.
Public Engagement and Specialty Plates
Aside from government-initiated designs, Wisconsin residents can propose new specialty plates. To do so, they must submit an application with 500 signatures and a $15,500 development fee.
Wisconsin currently offers around 60 specialty plates that cater to various interests, including sports teams and environmental causes.
In conclusion, the rollout of the blackout and retro yellow license plates marks a significant step for Wisconsin in supporting infrastructure funding while celebrating its heritage.
