High street favourite Greggs is spreading holiday cheer with its unique Christmas cards that come with a delightful twist. This year, they have launched the “Ultimate Secret Santa Surprise” card, which includes a free sausage roll, marking the company’s first foray into festive greeting cards.
Details of the Christmas Card Launch
Available exclusively on Moonpig.com, the card is priced at £3.95. It features innovative heat-activated ink. When warmed, the card reveals a code that can be redeemed for a classic sausage roll or a vegan option.
Personalization Options
Customers can personalize certain designs, adding a loved one’s face to the iconic pastry image, making the gift even more special.
Addressing Secret Santa Anxiety
The launch aims to alleviate the stress many experience when selecting gifts for Secret Santa exchanges. A recent survey commissioned by Greggs indicates that 43% of respondents feel anxious about these gift exchanges. Additionally, 31% of individuals participate in two or more Secret Santa events each year, leading to 67% admitting they often resort to last-minute shopping.
Public Reception
The “Ultimate Secret Santa Surprise” is designed to please. According to the same survey, a third of participants (33%) expressed joy at receiving a Greggs sausage roll as a gift, while 10% noted it would make their Christmas celebrations complete.
Statements from Greggs and Moonpig
Hannah Squirrell, Greggs’ customer director, commented, “We’re all about bringing a smile to people’s faces, and what better way to do that at Christmas than with a card that comes with a tasty treat?” She emphasized the fun aspect of sending a festive card with a food surprise inside.
Rachael Halliday, marketing director at Moonpig, added, “By teaming up with Greggs, we’re giving people a fun, thoughtful, and easy way to show they care.” She highlighted the significance of small gestures, like a personalized card accompanied by a treat.
Survey Insights
The survey conducted by Censuswide on November 14 involved 2,000 participants, further illustrating the widespread appeal of combining gifts with personal touches during the holiday season.
