Lisa Pierce will retire from her role as Vice President of Global Sales at Air Canada after 40 years of service. François Choquette will succeed her as Head of Sales. This transition marks a significant moment for both the company and its leadership.
François Choquette’s Background
François Choquette has a robust background in the aviation sector, having worked for over 25 years at Air Canada. His career began in the maintenance department, where he laid the groundwork for his future roles within the airline.
Career Progression
- Started with Air Canada in maintenance.
- Shifted to the commercial side, working on alliances and Aeroplan.
- Headed sales for Air Canada in southern Europe.
- Served as head of E-Commerce and International Sales for a tour operator.
- Rejoined Air Canada, focusing on Specialty, OTAs, and Québec agencies.
- Managed Transatlantic and International Revenue Management teams.
Choquette’s leadership experience is diverse, reflecting his ability to navigate various aspects of the airline industry. His educational qualifications include an MBA from Concordia University and certification from the Institute of Corporate Directors.
Board Memberships and Community Involvement
Besides his responsibilities at Air Canada, Choquette serves on the boards of several organizations.
- Tourism Montreal
- France-Canada Chamber of Commerce in Paris
- Various non-profit organizations in Montréal
What’s Next for Air Canada?
As Choquette steps into his new role, he will report to Alexandre Lefevre, the newly appointed Vice President of Network Planning and Global Sales. This leadership change is expected to influence the strategic direction of Air Canada’s sales operations.
In conclusion, the transition from Lisa Pierce to François Choquette signals a new era for Air Canada’s sales team, leveraging Choquette’s extensive experience and industry knowledge.
