Alex Lubar has transitioned from his role as the global chief executive at DDB Worldwide to lead a new venture. He will serve as the CEO of Fundamentalco, a brand consulting firm specializing in private-equity firms and their portfolio companies.
Departure from Omnicom Group
Lubar’s exit from Omnicom Group coincides with a significant moment for the advertising network. The company is in the process of finalizing its acquisition of rival Interpublic Group of Companies. This merger is set to establish the world’s largest advertising conglomerate based on headcount and revenue.
Overview of Fundamentalco
- New Position: CEO of Fundamentalco
- Focus: Consulting for private-equity firms
- Target Clients: Portfolio companies of private-equity firms
Lubar’s experience at DDB Worldwide positions him well for this new challenge as he aims to expand Fundamentalco’s influence in the consulting sector.
Impact of the Acquisition
The acquisition of Interpublic Group is expected to reshape the advertising landscape. As Omnicom Group strengthens its market position, the leadership transition also highlights the dynamic nature of the industry.
With his move to Fundamentalco, Lubar is set to bring a fresh perspective to brand consulting services tailored for private-equity clients.
