In a significant leadership change, Alex Lubar has transitioned from his role as global chief executive at DDB Worldwide to become the chief executive officer of Fundamentalco. This brand consulting firm specializes in servicing private equity firms and their portfolio companies.
Departure from Omnicom Group
Lubar’s exit from Omnicom Group comes at a pivotal moment. The advertising holding company is on the verge of finalizing its acquisition of Interpublic Group of Companies. This strategic move is set to establish Omnicom as the largest advertising conglomerate globally, in terms of both headcount and revenue.
Overview of Fundamentalco
Fundamentalco focuses on providing branding solutions tailored for private equity sectors. With Lubar at the helm, the firm aims to expand its influence and service offerings.
- New Position: Chief Executive Officer at Fundamentalco
- Former Position: Global Chief Executive at DDB Worldwide
- Parent Company: Omnicom Group
- Industry Focus: Brand consulting for private equity firms
Lubar’s expertise and leadership experience are expected to enhance Fundamentalco’s strategic direction and appeal in the competitive landscape of brand consulting.
