Nine Network is enhancing its preparations for the Milano Cortina 2026 Winter Olympics and Paralympics. This acquisition marks a pivotal moment in Australia’s sports broadcasting landscape. The network is launching a comprehensive multiplatform strategy aimed at maximizing viewer access and interaction across various platforms.
Nine Network’s Strategic Partnerships
To bolster its Winter Olympics coverage, Nine has secured significant partnerships with renowned brands in Australia. These include:
- NRMA Insurance
- Harvey Norman
- Chemist Warehouse
- Bupa
- GWM
These partnerships are essential for creating one of the most extensive Winter Olympics broadcasts in the country’s history. Nine intends to engage audiences through television, streaming, digital publishing, and audio broadcasts.
Engaging Australian Audiences
Nine aims to amplify athlete stories and deepen emotional connections with Australian viewers. Over 50 local athletes will participate, including:
- Jakara Anthony – Freestyle skiing
- Scotty James – Snowboard halfpipe
- Laura Peel and Danielle Scott – Aerials
The Winter Olympics present an attractive opportunity for advertisers. Approximately 83% of viewers aged 18 to 39 are expected to engage with the broadcasts. This demographic is valuable for brands looking to connect with young audiences.
Advertising Opportunities
Nine is offering various advertising packages, including:
- Cross-platform integrations
- Bespoke daily segment sponsorships
- Data-driven campaigns
- Customized content opportunities
Andrew Cann, Nine’s Director of Sales for the Olympic and Paralympic Games, expressed excitement about these partnerships. He noted the importance of connecting with Australians during this significant event.
Key Dates for the Winter Olympics
The coverage of the Milano Cortina 2026 Winter Olympics will commence on Wednesday, February 4, with an introductory segment titled “Let The Games Begin.” The official Opening Ceremony is scheduled for February 7. All content will be made accessible across Nine Network, 9Now, and Stan Sport, promising an exhilarating winter sporting experience for viewers across the nation.
