IO Interactive is making waves in the gaming industry with its upcoming project, James Bond: 007 First Light. In a recent interview, CEO Hakan Abrak discussed the studio’s exciting developments, challenges, and its journey since parting ways with Square Enix in 2017.
Exciting Developments at IO Interactive
As the Hitman series celebrates its 25th anniversary, Abrak emphasized the importance of sharing positive news in a climate often filled with challenges. For this week’s Xbox Partner Preview, IO Interactive is set to unveil a trailer featuring the *Aston Martin hypercar*, a crucial element of the game.
Abrak noted his awareness of potential licensing challenges but is optimistic that agreements in place will ensure the car remains a part of the game for years to come.
Eminem Joins Hitman as Elusive Target
In a surprising collaboration, the iconic rapper Eminem will appear as an Elusive Target in *Hitman: World of Assassination*. This partnership allows players to engage in unique missions inspired by Eminem’s music and persona. Abrak expressed his excitement about delivering such fresh content for fans.
Success and Growth Post Square Enix
Since its independence, IO Interactive has thrived, boasting nearly 85 million players for *World of Assassination* and over 25 million copies sold. This level of success demonstrates the studio’s effective approach to a single-player game-as-a-service model.
Abrak shared that a small, specialized team supports their ongoing projects, which has contributed to creating an engaging experience for the community. Additionally, the partnership with Xbox ROG Ally X will enhance gameplay across platforms, facilitating a seamless experience for users.
Future Insights: James Bond Game Update
The ambitious *James Bond* title is reportedly complete and playable in its entirety. The team is currently focused on polishing the game ahead of its planned release in spring 2024. Abrak noted that IO Interactive is not only funding the project through *Hitman* but also remains committed to remaining independent.
Investment and Development Strategy
Hakan Abrak attributed the studio’s survival to a careful balance of opportunities and maintaining a cohesive culture. IO Interactive currently employs 500 people, with a strategy to keep teams small to avoid inefficiencies.
Abrak recognized the challenge of engaging talent and keeping veterans, many of whom have long tenure at the studio. He emphasized the importance of flexibility and interests in team assignments, ensuring employees enjoy their projects.
Learning from Industry Trends
With the recent success of *Dispatch* and its episodic release model, Abrak expressed interest in incorporating similar strategies into future titles. He noted the potential for shorter gaming experiences, reflecting his personal enjoyment of compact TV series.
Conclusion: The Road Ahead
Looking forward, Hakan Abrak remains optimistic about IO Interactive’s path as an independent developer. The studio’s ability to adapt, leverage lessons from past projects, and embrace community feedback will be pivotal as they continue their journey in the gaming landscape.
