The 2025 Miss Universe pageant finished with a dramatic conclusion in Thailand, filled with controversies and challenges. This event, hosted in Bangkok, marked Thailand’s fourth time organizing the prestigious beauty contest. The pageant’s final ceremony took place amid turmoil, as several contestants expressed concerns over the treatment they received leading up to the event.
Chaotic Finale and Walkouts
In the days leading to the finale, contestants alleged mistreatment, leading to a significant walkout. The situation escalated when two judges resigned, with one claiming the contest was rigged. This turmoil sheds light on the cultural differences and organizational issues stemming from the pageant’s ownership, which transitioned from US-based to Mexican management.
- Controversial remarks: Thai media mogul Nawat Itsaragrasil criticized Miss Mexico, Fatima Bosch, leading to her departure and solidarity protests from other contestants.
- Judge resignations: Lebanese-French musician Omar Harfouch left the jury, alleging that the finalists had been predetermined. Former football star Claude Makelele also resigned for unspecified personal reasons.
Ownership and Management Changes
The management structure of Miss Universe has recently shifted significantly. Anne Jakrajutatip, a Thai transgender media mogul, stepped down as CEO before the pageant began. Her leadership was marked by attempts to modernize and diversify the competition, allowing for broader participation among contestants. However, her departure has left the organization in a complicated transition phase.
Notable Contestants and Frontrunners
The Thai delegate, Praveenar Singh, has been widely regarded as a strong contender for the crown. If she wins, she would become Thailand’s third Miss Universe, the first since 1988. The country previously hosted the pageant in 2018, seen as a model year with significant achievements.
- Potential Winners: Praveenar Singh is viewed as a favorite to win the crown.
Future Directions for Miss Universe
As Miss Universe navigates through conflict, the brand seeks to expand its appeal beyond traditional broadcasts. With changing social media dynamics, the organization is attempting to capitalize on platforms like TikTok to engage younger audiences. Many previous titleholders have effectively transformed into influencers, a trend that the new management hopes to harness.
Miss Universe remains a significant platform for advocating global causes such as education and health awareness. Despite the controversies, the organization is committed to empowering women and promoting important issues that resonate worldwide. However, it faces ongoing criticism regarding its approach and the relationship between tradition and modernity in the beauty pageant arena.
