The Macy’s Thanksgiving Day Parade in New York City is gearing up for its 99th annual event. This year, it will showcase seven new floats, including an exciting debut of the LABUBU float. The new additions highlight the parade’s continued evolution and embrace of new characters and themes.
Macy’s Thanksgiving Day Parade: New Floats for 2025
Among the seven new floats announced are:
- The Land of Glaciers, Wildlife & Wonder by Holland America Line
- Brick-tastic Winter Mountain by The LEGO Group
- Master Chocolatier Ballroom by Lindt
- Upside Down Invasion: Stranger Things by Netflix
- The Counting Sheep’s Dream Generator by Serta
- The Littlest Float from Goldfish
- FIRST TIME: LABUBU Float by POP MART
Highlights from the New Floats
One standout is the Friendsgiving in POP CITY float featuring Labubu and MOKOKO. Both characters are designed as 16-foot tall fuzzy inflatables, marking a significant achievement for POP MART as they celebrate their 15th anniversary. The director of creative production at Macy’s Studios, Brendan Kennedy, emphasized the significance of introducing such beloved characters at this historic event.
Event Details
The parade’s balloon inflation celebration kicks off on Wednesday, November 26, along Central Park West. Following this, the iconic parade will march through Manhattan on Thursday morning along Sixth Avenue. This year’s event continues a long-standing tradition, with fan-favorite floats returning alongside the new surprises.
Preparing for the Parade
As preparations unfold at the Macy’s parade studio in Moonachie, New Jersey, carpenters, engineers, and animators are meticulously constructing the floats. Kennedy shared an insight into the atmosphere, stating that the studio resembles Santa’s workshop during this festive season. The anticipation builds not only for this year but also for the upcoming milestone of the 100th parade.
Macy’s continues to delight audiences with innovative designs and beloved characters, ensuring that the Thanksgiving Day Parade remains a cherished tradition across generations.
