Canada Soccer has announced a significant partnership with Ferrero Canada, designating the company as an official partner for multiple years. This collaboration aims to enhance the passion and growth of soccer in the country, particularly promoting the National Team programs. Through retail initiatives, displays, and fan promotions, both organizations intend to engage families and local communities.
Partnership Highlights
- Official Partnership: Ferrero Canada becomes an official partner of Canada Soccer.
- Multi-Year Agreement: The deal spans several years, strengthening ties between the two organizations.
- Host of Events: Strategies include promoting grassroots soccer on event days and youth festivals.
Dominic Martin, the Marketing Director at Canada Soccer, expressed excitement about welcoming Ferrero Canada. He emphasized the partnership’s potential to unite Canadians through soccer.
About Ferrero Canada
Ferrero Canada, recognized for brands like Ferrero Rocher®, Kinder®, Nutella®, and Tic Tac®, is embarking on its most significant partnership to date. Omar Zausa, President of Ferrero Canada, remarked on the partnership’s focus on celebrating the sweet moments of soccer for fans nationwide.
This agreement, facilitated by Canadian Soccer Business (CSB), marks a first for Ferrero Canada, as it unifies its key brands under one partnership umbrella. Michael Beckerman, Chief Commercial Officer of CSB, highlighted the importance of this collaboration during an exciting phase for soccer in Canada. Soccer remains the country’s top participation sport, making Ferrero a fitting partner.
Ferrero’s Legacy
| Foundation Year | Location | Notable Brands | Number of Employees |
|---|---|---|---|
| 1946 | Alba, Piedmont, Italy | Nutella®, Kinder®, Tic Tac®, Ferrero Rocher® | 47,000+ |
Since entering Canada in 1974 and expanding in 2006 with a plant in Brantford, Ontario, Ferrero has become a key player in the market. The company employs over 1,700 people in Canada, contributing to its well-loved brands.
As Ferrero Canada collaborates with Canada Soccer, the focus will remain on enhancing the sport’s presence while fostering community connections. This partnership symbolizes a shared commitment to promoting soccer’s growth and celebrating its cultural significance across Canada.
