WWE has announced the top ten merchandise sellers for 2025. This list highlights popular wrestlers who have made significant impacts both inside and outside the ring.
Top 10 Merchandise Sellers for 2025
- Alexa Bliss
- AJ Lee
- CM Punk
- Cody Rhodes
- Jacob Fatu
- Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
Notable Returns and Trends
A standout highlight from this year’s list is the return of AJ Lee on September 5. Despite her recent comeback, she has quickly climbed to a top-selling position.
Additionally, six of the wrestlers from the previous year’s merchandise list have maintained their popularity. Notably, these include:
- Alexa Bliss
- CM Punk
- Cody Rhodes
- Jey Uso
- Rhea Ripley
- Roman Reigns
Conversely, several wrestlers such as Liv Morgan, LA Knight, Randy Orton, and Damian Priest, who appeared on the 2024 list, did not make it to the 2025 top ten.
New Faces Among Merchandise Leaders
2025 introduced new names to the merchandise rankings. Alexa Bliss, AJ Lee, Jacob Fatu, and Penta have successfully secured their positions this year, having not appeared on the previous list. This shift illustrates the dynamic nature of WWE merchandise sales.
The ongoing evolution in wrestler popularity offers insights into fan preferences and the wrestling landscape. As WWE continues to adapt, the merchandise sales reflect the changing tides of fandom and engagement.
