Lindsey Vonn, the legendary Olympic skier, has officially launched her new ski apparel line called “Vonn Collective.” The announcement was made on November 13, 2023, through her social media platforms, alongside the creation of a dedicated Instagram account for the brand, @thevonncollective.
Introduction to Vonn Collective
The launch of Vonn Collective comes after years of speculation, with little information surfacing before its official release. This new venture, developed in partnership with her long-time equipment sponsor HEAD, arrives just in time for Vonn as she prepares for the World Cup circuit, aiming for her fifth Olympic appearance.
Brand Vision and Design
Vonn views this project as a natural evolution from her athletic career to entrepreneurship. She stated, “I’ve had my own collection with HEAD for a while now, but the long-term goal has always been to create a brand with its own unique identity.” Vonn Collective aims to blend high-performance sportswear with luxury fashion.
Core Offerings
The initial launch features a compact collection of core pieces. The color schemes include vanilla and midnight blue, emphasizing a sleek, alpine-inspired aesthetic. Key items available through select retailers include:
- Women’s Ski Jacket: $1,690
- Ski Pants: $790 and $930 options
- Coordinated Vests and Mid-layers
Each piece is designed for high performance, reflecting Vonn’s rigorous standards during her racing career while appealing to the luxury market.
Retail Partnerships and Initial Reception
Specialty retailers such as Miller Sports in Aspen have described the collection as exceptionally well-designed, praising its craftsmanship and identity. The retailer noted that the line positions itself firmly in the high-end tier with an attractive price and technical specifications that serious skiers will value. The swift sales on launch day underscore a significant interest in the collection.
The collection is launching across elite ski destinations in Colorado, Utah, California, as well as prestigious resorts in Austria, Switzerland, and France. While Vonn Collective is produced by HEAD, it distinguishes itself from the earlier HEAD “Vonn Legacy” line, emphasizing a standalone identity in the luxury performance market.
Future Prospects
Given the competitive price point, limited distribution, and Vonn’s established global recognition, the demand for Vonn Collective is expected to be substantial. For the latest updates on retailers carrying the collection, enthusiasts can follow Vonn Collective’s official Instagram page.
