Quavo, the renowned hip-hop artist, has partnered with the global hat retailer Lids for a new, multi-year collaboration. This partnership marks Quavo’s role as the newest ambassador for Lids, coinciding with the launch of a collection dedicated to the Georgia Bulldogs, a team he holds dear.
Quavo’s New Georgia Bulldogs Collection
The Quavo UGA x ’47 Collection is set to drop nationwide on November 15. This collection features hats and T-shirts that celebrate Quavo’s pride in his hometown team, the Georgia Bulldogs. The designs are inspired by his upcoming album, “SATCHMO,” and incorporate contemporary tree motifs that merge collegiate heritage with modern streetwear.
Details of the Collection
- Launch Date: November 15
- Collection Name: Quavo UGA x ’47 Collection
- Design Inspiration: Quavo’s upcoming album “SATCHMO”
- Merchandise Includes: Hats and T-shirts
Quavo’s fashion sense has been evident since his rise to fame with his rap group Migos, alongside Offset and the late Takeoff. His collaboration with Lids aims to redefine headwear through innovative designs and storytelling.
Impact and Future Engagements
Adam Herstig, Lids’ Senior Vice President of Marketing and Partnerships, stated, “Quavo is one of today’s most dynamic cultural voices.” His influence across music, fashion, and sports positions him as an ideal partner for Lids as they strive to set trends in the headwear market.
As part of the partnership, Quavo is set to host a pregame launch event at Fan Outfitters in Athens, Georgia, ahead of an important college football matchup. The No. 5 Georgia Bulldogs will face off against the No. 10 Texas Longhorns in an SEC showdown this week.
This collaboration is only the beginning. Quavo plans to remain actively involved in the design process and help guide Lids’ creative direction throughout this partnership.
Quavo in Marketing Campaigns
Aside from his work with Lids, Quavo was featured in Lids’ 2025 holiday campaign titled “ALL CAPS.” This campaign showcased a star-studded lineup, which included Stephen A. Smith, WWE stars Dom Mysterio and Liv Morgan, and DJ Chase B.
As Quavo continues to make his mark in the fashion and sports realms, his partnership with Lids promises exciting developments in headwear and lifestyle apparel.
