Movie enthusiasts in Dallas have the opportunity to take part in a unique promotion featuring holograms of the cast from the upcoming film “Now You See Me: Now You Don’t.” On November 14, Jesse Eisenberg, Dave Franco, and other stars will be “present” at the Cinemark theater on Webb Chapel Road, allowing fans to capture holographic selfies.
Holographic Selfies with Movie Stars
This high-tech event takes place at the Cinemark Dallas XD and IMAX, located at 11819 Webb Chapel Road. Moviegoers can enjoy selfie sessions with holograms of the movie’s characters during screenings of “Now You See Me: Now You Don’t.” This promotion represents a pioneering marketing effort by Lionsgate, the film’s distributor.
Innovative Technology from Proto Hologram
Lionsgate partners with Proto Hologram to utilize advanced technology that creates lifelike holographic representations of the characters. During the event, the holograms will engage with attendees by “taking” selfies using their own cell phones. Viewers can download their images through a QR code provided at the event.
Details of the Upcoming Film
The movie features the return of the Four Horsemen, played by Jesse Eisenberg, Woody Harrelson, Dave Franco, and Isla Fisher. They will unite with a new group of illusionists, including Justice Smith and Ariana Greenblatt, for a high-stakes mission to expose the corruption of Veronika Vanderberg, a diamond heiress played by Rosamund Pike.
Film Production and Storyline
Directed by Ruben Fleischer, the film’s screenplay is by Seth Grahame-Smith and others, based on characters created by Boaz Yakin and Edward Ricourt. This sequel promises an exciting mix of magic, heists, and intricate twists, showcasing some of the most thrilling illusions ever seen on screen.
Additional Hologram Locations
- Cinemark Dallas XD and IMAX, 11819 Webb Chapel Road, Dallas, TX – Starting November 14
- Regal Mrq*E, Houston, TX – One additional Texas location offering the holographic experience
This event is not just a promotional strategy but also marks a significant milestone in bringing holographic experiences to cinemas.
