The Rugby Football Union (RFU) is distributing free tickets for the upcoming match between England and Fiji. This initiative comes as the RFU faces challenges in filling the stands for this significant autumn international match at Twickenham.
Details of the Ticket Giveaway
Several rugby clubs have received allocations of complimentary tickets to share with their members for the match scheduled for Saturday.
- Date of Match: Saturday
- Location: Twickenham Stadium, London
- Capacity: 82,000
In the past, this fixture saw a low turnout, with the last encounter ending in England’s historic defeat by Fiji. Despite offering tickets for £50 for adults and £15 for juniors, the RFU is finding it tough to attract fans for this particular game.
Community Engagement
The distribution of free tickets is aimed at recognizing rugby clubs that have made notable contributions to their communities. Insiders suggest that these efforts are part of a broader strategy to enhance attendance.
Market Challenges
Compared to the solid ticket sales for other autumn matches against Australia, New Zealand, and Argentina, the Fiji game poses unique marketing challenges. Rugby events have saturated the London area recently, with notable matches such as South Africa vs. Japan and New Zealand vs. Barbarians taking place.
The kick-off time of 5:40 PM is also seen as a potential deterrent, particularly for families. Additionally, an England A match against an All Black XV on the same day may deter fans traveling from the South West.
Historical Context
The RFU explored the option of relocating the match to northern England but encountered scheduling conflicts with Premier League football. The most recent home game for England’s senior men’s team outside Twickenham was against Italy in Newcastle, a warm-up for the 2019 World Cup.
Record Attendance Achievements
The RFU spokesperson highlighted that this year has been exceptional for Test-match rugby in England, with ticket sales for international games surpassing levels seen in over a decade.
This promotional ticket effort emphasizes the RFU’s commitment to engaging fans and ensuring a vibrant atmosphere during the England vs. Fiji match. It remains to be seen whether these initiatives will lead to a fuller stadium this Saturday.
