Detroit Lions offensive coordinator John Morton has acknowledged shortcomings in involving wide receiver Jameson Williams more effectively in the team’s offensive strategies. During a recent game against the Tampa Bay Buccaneers on October 20, 2025, Williams did not register any catches, marking a rare occurrence for him. He was targeted only twice by quarterback Jared Goff in the Lions’ 24-9 victory.
Current Performance and Challenges
This season, Williams has recorded 17 receptions for 289 yards and two touchdowns. However, he has surpassed 45 receiving yards in just two games. This limited production comes as the Lions boast a talented offensive roster featuring multiple key players.
Morton, in his first year as offensive coordinator, openly expressed his disappointment about not effectively utilizing Williams. He stated, “I have failed him—this is something I must improve.” In an effort to address this issue, Morton met privately with Williams during the team’s bye week to review missed opportunities. Both are seeking ways to bolster Williams’ role, particularly during critical situations like third downs.
Player Insights and Team Dynamics
Despite the low number of targets, Williams remains focused on team success. He has stated that he isn’t overly concerned about his personal statistics. “I know my time is coming; I’m ready whenever it arrives,” he remarked, emphasizing his patience as the season unfolds.
Morton has praised Williams for his professionalism and dedication. As they look ahead, the coaching staff plans to adopt more creative playcalling to facilitate better connections between Williams and Goff. “We have to ensure we are executing the right plays and techniques,” Morton added. “This isn’t only about Jameson; it involves the entire team.”
The Road Ahead for the Lions
Looking towards the second half of the season, the Lions recognize Williams’ significance in their offensive strategy. Following a standout performance in 2024, where he exceeded 1,000 receiving yards, he signed a lucrative three-year extension worth up to $83 million in September 2025. Quarterback Jared Goff reiterated the importance of Williams’ involvement in future games. “We want to score points, and getting him the ball in various ways is key,” Goff stated, noting that Williams consistently poses a threat to opposing defenses.
- Jameson Williams’ Current Stats:
- 17 receptions
- 289 yards
- 2 touchdowns
As the Lions strengthen their offensive game plan, both players and coaches are committed to maximizing the potential of their playmakers, ensuring a competitive edge as they face challenging matchups ahead.
