Marshawn Lynch, the renowned NFL star, has introduced his latest venture: the limited-edition BEASTMODE Collection in collaboration with Dove Men+Care. This exclusive collection is available only at Target and aims to redefine men’s grooming by combining fragrance with confidence.
BEASTMODE Collection Features
The BEASTMODE Collection includes two unique scent variants:
- You Just Got Got
- Beast to the Bone
Each fragrance is offered in both body wash and deodorant formats, emphasizing long-lasting freshness and swagger. These scents are closely tied to Lynch’s personal experiences and outlook on life.
Inspiration Behind the Scents
According to Lynch, the scent “You Just Got Got” was inspired by one of his memorable quotes from an interview with Michael Robinson, his former Seattle Seahawks teammate. Lynch describes this fragrance as a representation of confidence and resilience. He states, “When you get right with this scent, you’re ready to make some things happen.”
On the other hand, “Beast to the Bone” encapsulates Lynch’s energy and mindset. He mentions, “It’s a lifestyle. If you got it, you got it. If you don’t, get some Beast to the Bone and you’ll get it.”
The Message of Care
Beyond fragrance, Lynch’s partnership with Dove Men+Care emphasizes the importance of care. He believes that strength is rooted in being true to oneself and showing support for those around you. Lynch shares, “Real strength isn’t just what you do on the field—it’s about taking care of yourself, your family, your team, and your community.”
Celebrating the Launch
To promote the launch, Dove Men+Care is giving away 24 custom jerseys in honor of Lynch’s iconic number. Lynch notes that twenty-four has been significant in his football career, including winning a Super Bowl. He reflects, “Had some of my best times on that field rocking it.”
A Legacy of Care and Authenticity
Marshawn Lynch continues to build his legacy by balancing several roles, including acting, podcasting, and community service. His approach remains rooted in his “Beastmode” philosophy: being authentic, fearless, and caring for others. The BEASTMODE Collection is not just about smelling good; it embodies the essence of feeling good and elevating one’s life.
