Sophy Ridge and Wilfred Frost are set to debut their new breakfast show on Sky News, titled “Mornings With Ridge and Frost.” This program launches on Monday and will air from 7 a.m. to 10 a.m. London time, four days a week.
About the Show
The duo will also introduce a podcast called “Cheat Sheet With Ridge and Frost.” This 10-minute podcast will provide listeners with a summary of the day’s significant news and will be released at 6 a.m. London time.
Hosts’ Backgrounds
- Sophy Ridge previously hosted “Politics Hub With Sophy Ridge” and “Sophy Ridge on Sunday.”
- Wilfred Frost is known for hosting “Sky News Breakfast” and “Sky News Today.” He is also the son of the renowned broadcaster David Frost.
- Both hosts are experienced journalists, with Ridge and Frost aiming to bring freshness to the breakfast show format.
Show Format and Concept
The show promises to deliver news, discussions, and interviews with a unique spin. Ridge emphasized the importance of authentic communication and unscripted exchanges, aiming to connect with the audience more directly.
Blending Tradition with Modernity
Ridge noted that the format will balance serious news reporting with an informal presentation style, reminiscent of conversations at a pub. Frost added that they aim to engage younger audiences while maintaining high-quality journalism.
Focus on Audience Engagement
- Both hosts are in their early 40s, aiming to attract younger and more diverse viewers.
- Big guests from various fields, including politics and culture, will feature prominently.
Podcast and Future Aspirations
The podcast, “Cheat Sheet,” aims to deliver quick, essential news updates with analysis, targeted at busy listeners looking to stay informed. Frost described it as a way to streamline important stories into a digestible format.
Excitement for Launch
As the launch date approaches, both hosts expressed excitement for the opportunity to create a new, engaging morning show. Ridge stated, “No idea is too crazy,” highlighting the joy of collaborating on fresh content.
Frost echoed this sentiment, indicating that this show is a pivotal moment in their careers. The two are enthusiastic about the potential for a fun and impactful broadcasting experience.
Looking Forward
As the first episode of “Mornings With Ridge and Frost” nears, the hosts are ready to bring their vision to life. Ridge humorously noted that managing pre-show jitters would be the biggest challenge. Meanwhile, Frost is excited about the creative possibilities that lie ahead.
