Halloween has returned, and El-Balad is showcasing the remarkable costumes from the TODAY team’s annual celebration at Rockefeller Plaza. This year, the theme centered on iconic American figures, marking a rich tradition that began in 1994.
2025 Halloween Costumes Highlights
The TODAY anchors amazed audiences with their creativity and stunning costumes. Each outfit reflected a unique element of Americana while also highlighting individual talent. The transformation involved top makeup artists and costume designers, making the anchors nearly unrecognizable.
Costume Highlights
- Savannah Guthrie as Miranda Priestly: Channeling the character from “The Devil Wears Prada,” Guthrie wore an iconic wig and outfit.
- Jenna Bush Hager as Anna Wintour: Hager complemented Guthrie’s costume, playing the Vogue legend in a playful exchange.
- Craig Melvin as Prince: Melvin paid homage to the soul icon with a phenomenal performance of “Purple Rain.”
- Willie Geist as Wayne Newton: Geist performed “Danke Schoen,” donning a sleek tuxedo alongside showgirls.
- Sheinelle Jones as Cowboy Carter Beyoncé: Jones dazzled as Beyoncé in her Cowboy Carter phase, performing “Texas Hold ‘Em.”
- Carson Daly as Rocky Balboa: Daly captured the spirit of the iconic boxer with a retro tracksuit.
- Al Roker as Clubber Lang: Roker portrayed Rocky’s rival, adding humor to the iconic boxing franchise.
- Dylan Dreyer as Frankie Valli: Dreyer engaged the crowd with a rendition of the Four Seasons’ “Walk Like A Man.”
- Laura Jarrett as Lisa Turtle: Jarrett evoked nostalgia with her tribute to the ’90s character from “Saved by the Bell.”
- Peter Alexander as Jimmy Buffett: Alexander brought energy to the plaza with his spirited performance of “Margaritaville.”
The stunning lineup of costumes and performances made this year’s celebration a memorable one. Fans could enjoy the highlights on TODAY’s weekday broadcasts at 7 AM ET on NBC. Be sure to check out El-Balad for additional updates and photos from this iconic event.
