As Toronto gears up for Game 6 of the World Series, the excitement surrounding the Blue Jays has led to a significant economic surge in the city. A win tonight would crown the Blue Jays as World Series champions for the first time in 32 years.
Blue Jays’ Dominance and Economic Impact
The Toronto Blue Jays have taken a commanding 3-2 lead in the World Series against the Los Angeles Dodgers. Their recent back-to-back victories have ignited a wave of enthusiasm among fans and local businesses alike.
The ongoing excitement has spurred a marked increase in spending across various sectors. From merchandise sales to bar reservations, the Blue Jays’ success is inspiring Torontonians to open their wallets. This trend has been noted particularly in vintage merchandise, collectibles, and fan gear.
Merchandise Sales Skyrocket
Merchants are reporting unprecedented demand for Blue Jays items. John Amendola, owner of Mintink Trading Cards, shares that sales have surged dramatically. “Every Blue Jays collectible is flying off the shelves,” he noted, emphasizing the sharp increase in sales since the series began.
- Blue Jays merchandise sales improved by 16% year-over-year as of September 2025.
- Jersey sales rose by 235% and hat sales increased by 283% from early September to early October.
- Some collectibles, including vintage merchandise from 1992 and 1993, have become highly sought after.
Cameron Stubbins, co-owner of Squisha House Vintage and Thrift, corroborates this trend, stating, “Blue Jays merch is off the hook.” He has been completely sold out of popular items, with prices for vintage apparel soaring into the hundreds.
Impact on Local Bars and Restaurants
The influence of the Blue Jays extends to the local hospitality sector as well. Many bars and restaurants are experiencing a boom due to the heightened interest in the World Series. As Cesar Mesan, owner of the Pint Public House, observed, “We typically have 40-50 staff, but now we have around 100 working full-time.”
Data from Moneris indicates substantial increases in patronage and spending:
- A 29% boost in volume for restaurants near Rogers Centre following Game 7 of the American Championship League Series.
- Transaction sizes have grown by 17% as the city celebrates victories.
- During Game 1 of the World Series, transaction volume near the stadium surged by 27%.
General manager Cameron Sokalski noted that business is thriving this October, stating, “We’re seeing double the typical crowd.” The anticipation surrounding Halloween and the World Series has created “pandemonium” in downtown bars.
Conclusion
As the Toronto Blue Jays approach a pivotal Game 6, the team’s success has ignited not just the fans’ spirits but the entire local economy. With the potential for a championship win, both the excitement and economic impact are expected to reach new heights across Toronto.
