South Korea Profits from Popular ‘K-Pop Demon Hunters’ Franchise

South Korea’s cultural export landscape is experiencing remarkable growth. The Netflix sensation “K-Pop Demon Hunters” is a significant driver of this trend, attracting global interest in various aspects of Korean culture.
K-Pop Demon Hunters and Its Cultural Impact
“K-Pop Demon Hunters,” a record-breaking series on Netflix, has not only captivated audiences but has also catalyzed increased attention towards Korean cuisine, fashion, and tourism.
Tourism Growth Stemming from the Franchise
The rising popularity of the show has led to a surge in tourism in South Korea. Key statistics reveal:
- Tourism rates have increased by 20% since the show’s release.
- Fans are visiting locations featured in the series, such as Naksan Park.
Immersive Cultural Experiences
In response to this influx of interest, Everland, South Korea’s largest theme park operated by Samsung C&T Resort, has introduced an immersive exhibit based on the film. This initiative is part of a broader trend aimed at enhancing cultural experiences for visitors.
Commercial Impact and Merchandise
The franchise has inspired various commercial tie-ins that are quickly selling out. Some of these include:
- Branded noodles
- Merchandise related to the series
As these products fly off the shelves, it is evident that “K-Pop Demon Hunters” is reshaping how international audiences engage with Korean culture. From K-pop music and K-dramas to skincare products and language learning, the impact of this series extends far and wide.
With the ongoing success of “K-Pop Demon Hunters,” South Korea is poised to further capitalize on the global demand for its cultural exports, establishing a vibrant connection between its rich heritage and an enthusiastic international audience.



