Coca-Cola is set to launch a new soda variant made with cane sugar in the United States. This initiative follows advocacy from former President Donald Trump, who encouraged the return of cane sugar to Coca-Cola’s products. The new offering will be available in 12-ounce glass bottles and is expected to roll out in select markets this fall.
Coca-Cola’s Cane Sugar Launch
According to a spokesperson for Coca-Cola, the introduction of this cane sugar soda provides consumers with a “classic and timeless way” to enjoy the brand’s signature taste. The initial rollout will be gradual, as noted by the company’s Chief Financial Officer, John Murphy. He explained, “There is only a certain amount of cane sugar available in the United States,” indicating a measured approach to distribution.
Trump’s Advocacy
Donald Trump revealed in July 2023 that he had discussions with Coca-Cola executives about reinstating cane sugar in their beverages. He expressed gratitude for the company’s agreement to this change on his social media platform, Truth Social. Trump stated, “This will be a very good move by them — You’ll see. It’s just better!”
Historical Context
The shift back to cane sugar marks a significant change from the 1980s, when Coca-Cola replaced cane sugar with high-fructose corn syrup due to high tariffs on imported sugar. High-fructose corn syrup became a cost-effective alternative because of corn farming subsidies in the U.S. While Mexican Coca-Cola, which contains cane sugar, is still available in the U.S., it is often sold at higher prices and in glass bottles.
Market Reactions and Future Prospects
- Coca-Cola’s announcement came shortly after their second-quarter earnings report, outlining plans for expanding their product range.
- The new offering aims to cater to consumer preferences for natural ingredients.
- Further details on availability and pricing are expected as the launch date approaches.
El-Balad will continue to monitor developments regarding Coca-Cola’s cane sugar soda and other innovations from the beverage industry.
