The NBA and WNBA have partnered with Xfinity, naming it the official TV service provider for both leagues. This multi-year agreement aims to enhance the viewing experience for basketball fans. Fans will have access to a wide variety of games and innovative features through Xfinity’s platforms.
Xfinity’s Enhanced Viewing Features
Under this partnership, fans can watch over 1,300 NBA games across different platforms, including broadcast, cable, and streaming services. Some key features include:
- Personalized Sports Zone: A dedicated hub for each league that consolidates all game coverage.
- Xfinity Multiview: Allows viewers to watch up to four games at once on a single screen.
- Low Lag Streaming: Ensures a smooth, uninterrupted streaming experience on platforms like Peacock, Prime Video, and ESPN+.
- Xfinity Stream App: Fans can stream games on-the-go, ensuring they never miss a moment.
Quotes from League Officials
Jared Blechman, VP of Global Business Development for the NBA, emphasized that this partnership redefines how fans engage with the game. He noted its innovative features enhance the overall experience of watching NBA games.
Colie Edison, Chief Growth Officer for the WNBA, stated that the platform would deepen fan engagement, making it easier to access WNBA games. She believes this pushes the league closer to its fanbase.
Additional Highlights of the Partnership
Xfinity’s presence will extend to several marquee NBA and WNBA events, including:
- NBA All-Star Game
- Emirates NBA Cup
- NBA2K Summer League
- AT&T WNBA All-Star
- WNBA Commissioner’s Cup
Furthermore, Xfinity will sponsor Peacock’s Monday Night Doubleheader, now branded as Monday Night Doubleheader presented by Xfinity. This collaboration reinforces Xfinity’s commitment to basketball fans at both local and national levels.
Technological Support
Xfinity’s offerings are powered by Comcast’s Entertainment OS, which integrates numerous channels, on-demand options, and streaming apps. This technology aims to create a personalized viewing experience for all customers.
Upcoming NBA Season
The 80th NBA regular season kicks off with a doubleheader on October 21, 2025. Viewers will witness the Oklahoma City Thunder defending their title against the Houston Rockets at 7:30 p.m. ET, followed by the Golden State Warriors facing off against the Los Angeles Lakers at 10 p.m. ET.
