Amazon.com Inc. has experienced little movement in its stock price throughout 2025. However, analyst Daniel Kurnos from Benchmark sees potential for a turnaround.
Analyst Highlights Amazon Stock Potential
In a note released on October 22, 2025, Kurnos labeled Amazon stock, known as AMZN, a “must add” to investment portfolios. This perspective might seem unusual, as Amazon’s stock performance has lagged compared to the “Magnificent Seven” stocks this year.
Upcoming Earnings Report as a Catalyst
Kurnos asserts that a significant shift could occur soon, particularly with the upcoming third-quarter earnings report. He believes this report has the potential to act as a catalyst for change.
Investment Outlook
- Kurnos maintains a buy rating for Amazon stock.
- He set a price target of $260 for AMZN.
- This target represents a potential increase of 19% from current levels.
Investors may want to keep a close watch on Amazon in light of these insights. As earnings season approaches, market reactions could significantly influence the stock’s future trajectory.
