As Diwali approaches, Prime Minister Narendra Modi is advocating for the celebration of India-made products. He emphasizes the importance of supporting local artisans and businesses during this festive season.
PM Modi Promotes Local Products for Diwali
On October 20, 2023, Prime Minister Modi urged citizens to engage in the “Vocal for Local” campaign. This initiative aims to uplift indigenous products and strengthen India’s economy. The initiative encourages consumers to prioritize goods created by local artisans.
In a message shared on X, PM Modi highlighted the creativity and innovation of India’s 1.4 billion citizens. He called on people to buy Indian products and proudly proclaim, “Garv Se Kaho Yeh Swadeshi Hai!” Modi also encouraged individuals to showcase their purchases on social media to inspire others to follow suit.
Celebrity Endorsements for “Vocal for Local”
A number of Bollywood and television stars are supporting this initiative. They are using their platforms to promote shopping locally and celebrate Indian entrepreneurship. Notable personalities including Madhuri Dixit, Triptii Dimri, and Varun Dhawan have contributed to a promotional video.
- Triptii Dimri: Advocated for a local footwear business in Jodhpur, Rajasthan, emphasizing the personal touch of shopping locally.
- Madhuri Dixit: Highlighted a local lights business in Dehradun, underscoring the joy of sharing festive light with loved ones.
- Sunil Grover and Shankar Mahadevan: Joined the initiative to express gratitude to small vendors for their vital role in society during the festive season.
This year, the campaign has gained considerable traction, encouraging citizens to support artisans, weavers, and small enterprises. By fostering a sense of community and togetherness, Prime Minister Modi’s vision for a self-reliant India is resonating widely.
