LFC and Standard Chartered Highlight ‘Play On’ in Manchester United Match

Liverpool FC’s men’s team is set to showcase the ‘Play On’ initiative during their upcoming match against Manchester United. This event takes place on Sunday, October 19, 2025, at Anfield.
Highlighting the ‘Play On’ Initiative
The ‘Play On’ logo will be prominently displayed on the team’s shirts. This move aims to support the joint initiative between Liverpool FC and their main partner, Standard Chartered, which focuses on encouraging girls to remain involved in sports.
A Previous Showcase in Women’s Football
Before the men’s match, Liverpool FC Women featured the ‘Play On’ logo during their game against Manchester City. This match took place last weekend in L4, emphasizing the club’s commitment to this important cause.
About the ‘Play On’ Initiative
Launched in 2023, ‘Play On’ addresses the challenges that girls face in pursuing sports. By raising awareness, the initiative aims to break down barriers to participation. Key goals include:
- Improving access to sporting opportunities for girls.
- Inspiring confidence and promoting representation in sports.
Post-Match Auction Details
After the match, the special-edition shirts worn by the players will be signed and auctioned off through MatchWornShirt. The funds raised from this auction will benefit the Standard Chartered Foundation, which focuses on aiding underserved young people, particularly women.
- Bidding for the men’s team shirts will run from October 19 to October 26.
- The auction for the women’s shirts is already live and will also close on October 26.
This initiative not only promotes sports among young girls but also encourages community involvement and support for important social causes.