Freemans has officially launched its first exclusive online Christmas advertisement, featuring the renowned singer and model Sophie Ellis-Bextor. This 30-second mini-film, promoting the message “Find it at Freemans,” will be showcased across digital platforms such as YouTube, Instagram, and the Freemans website.
Details of the Christmas Ad
The advertisement features the upbeat track “Freedom of the Night,” which previously reached number two on the UK singles chart. This marks a continuation of Ellis-Bextor’s role as the face of Freemans, having also starred in the brand’s 2024 Christmas television commercial.
Freemans opted for an online-only release this year, given the success of last year’s digital ad, which saw a significant number of fans pausing to view outfits and placing orders directly through the website.
CEO Ann Steer’s Insights
- Ann Steer, CEO of Freemans, stated that every outfit from last year’s festive ad sold out.
- This year’s ad is designed with more viewing time for each outfit, streamlining the shopping experience.
Key Features of the Advertisement
This year’s Christmas campaign transports viewers back to the charming “Sleigh Street,” where Ellis-Bextor embodies a glamorous Santa, delivering gifts to happy residents. The advertisement allows viewers to explore multiple outfit changes, encouraging them to pause and browse through the items featured.
Highlighted Outfits
- Berry red coat, skirt, and pussybow blouse ensemble
- Bestselling tartan pyjamas set
- Black sequinned minidress
- Plum faux leather skirt paired with a glittery cardigan
Sophie Ellis-Bextor expressed her enthusiasm, noting the joy of returning to Sleigh Street to spread holiday cheer to viewers.
Market Trends and Consumer Behavior
Although it may seem premature for Christmas advertising, recent research indicates that 41% of consumers have begun their holiday shopping earlier this year, marking a 13% increase compared to 2024. Statistics from Freemans also reveal that net sales for the key Autumn/Winter 2025 season have risen by 14%, with fashion sales increasing by 13% and home and living sales up by 14% before the party season.
Steer concluded by highlighting the expanded range and payment options available, reinforcing that Freemans.com is ready to assist consumers in finding the perfect gifts.
