Southwest Airlines Unveils Major Boarding Process Overhaul: Key Details

Southwest Airlines is set to implement significant changes to its boarding process, enhancing passenger experience and safety. This overhaul is part of a broader initiative aimed at modernizing the airline’s fleet and operational protocols.
New Boarding Process Launching Soon
Beginning January 27, Southwest Airlines will shift from its traditional open seating policy, in use for over 50 years, to an assigned seating system. This revamp, named “Project USA,” has undergone testing in locations like Houston and Cancun.
Introduction of the WILMA Boarding Method
The new boarding system, referred to as “WILMA”, will change how passengers enter the aircraft. Under this method:
- Those sitting in window seats will board first.
- Middle seat passengers will follow.
- Aisle seat passengers will board last, starting from the rear of the plane.
Changes at the Gates
In addition to the new boarding method, Southwest will eliminate its current numbered stanchions at gates. Instead, there will be two lines:
- One for the current boarding group.
- Another for the next boarding group.
Priority Boarding Options
Frequent flyers, credit card holders with special benefits, and those who purchase extra legroom will enjoy priority boarding. Additionally, a last-minute “priority boarding” option will be offered at variable prices for different flights.
Redesigned Boarding Passes
Southwest will also introduce updated boarding passes that include:
- Seat numbers
- Seating type designation (window, middle, aisle)
Enhancements in Fleet and Seating
Recently, Southwest unveiled its first Boeing 737 Max 8, featuring a refreshed interior. This includes an improved section for extra legroom, upgraded seating, and enhanced lighting. These updates reflect the airline’s commitment to providing a more modern flying experience.
Overall, these changes signify Southwest Airlines’ dedication to improving flight safety and customer satisfaction as it adapts to the evolving needs of travelers.