Salma Hayek Pinault returns to the limelight as she stars in a fresh campaign for Kahlúa and Dunkin’. This collaboration introduces Kahlúa Dunkin’ Caramel Swirl Cream Liqueur, showcasing a delightful blend of flavors.
Exciting New Campaign: Kahlunkin’
The new campaign, titled “It’s Kahlunkin’,” highlights the perfect fusion of Kahlúa’s coffee liqueur and Dunkin’s iconic Caramel Swirl. This innovative drink is crafted by combining Kahlúa’s rich coffee and rum with Dunkin’s creamy flavor. The campaign is directed by Rodrigo Valdes and developed by Wieden + Kennedy London.
Campaign Highlights
- Launch Date: October 16, 2025
- Key Features:
- Starring Salma Hayek Pinault
- Telenovela-inspired promotional video
- Featuring playful elements and humor
In the promotional video, Salma dramatically enters to clarify that the enticing drink is not just Kahlúa. The mysterious pourer is humorously revealed as someone in a Dunkin’ coffee costume, bringing a lighthearted twist to the campaign.
Future Promotions
To increase awareness for the new Kahlúa Dunkin’ Caramel Swirl, Kahlúa has partnered with NBCUniversal. Key promotions include:
- Tune in to Bravo’s Watch What Happens Live on October 23 at 10 p.m. EST.
- Kahlúa Dunkin’ Caramel Swirl will be featured at notable festivals like the New York City Wine & Food Festival and ChainFest LA.
- A pop-up experience at Grand Central Terminal in NYC on October 21 from 2-7 p.m.
What to Expect
Guests at the NYC pop-up can sample the new Kahlúa Dunkin’ Caramel Swirl paired with Dunkin’ MUNCHKINS® Donut Hole Treats. This event is exclusively for ages 21 and older.
Caroline Begley, Kahlúa’s Vice President of Marketing, expressed excitement over continuing their collaboration with Salma Hayek Pinault, emphasizing her glamorous portrayal in the campaign. The campaign is actively promoted across multiple platforms, including streaming video and social media.
Kahlúa Dunkin’ Caramel Swirl Cream Liqueur is available nationwide and is designed to be enjoyed neat, chilled, or over ice. For more details, customers can visit the El-Balad website and participate in related contests for a chance to win Dunkin’ coffee for a year.
About Kahlúa and Dunkin’
Kahlúa, established in Mexico in 1936, is celebrated as the world’s leading coffee liqueur. It is made with high-quality Arabica coffee beans sourced sustainably. Dunkin’, founded in 1950, is known as the largest coffee and donut brand in the U.S., with over 14,000 locations globally.
