Formula 1 has officially partnered with Apple in a groundbreaking five-year agreement, making Apple the exclusive U.S. broadcast partner starting in 2026. This collaboration merges two influential brands with a shared commitment to innovation, excellence, and entertainment.
Impact of F1 The Movie
This announcement follows the success of “F1 The Movie,” an Apple Original Film that premiered in cinemas and IMAX theatres in June. The film is set to stream globally on Apple TV starting December 12, 2025. Apple made a significant investment in this project, collaborating with the F1 community over three years to produce an authentic and engaging racing film, which has grossed nearly $630 million worldwide, making it the highest-grossing sports movie of all time.
Engaging New Audiences
The partnership between Formula 1 and Apple provides a unique opportunity to attract new fans. According to the 2025 Global F1 Fan Survey, 47% of new U.S. F1 fans, aged 18 to 24, represent a younger demographic. Additionally, over half of these fans are female, illustrating the potential for broadening the sport’s audience.
Broadcast Features on Apple TV
As part of this agreement, Apple TV will host all Free Practice, Qualifying, Sprint sessions, and Grands Prix. Some races and Free Practice sessions will also be available for free in the Apple TV app, enhancing accessibility for fans.
- All races and qualifying sessions available on Apple TV
- Free access to select races and practice sessions
- F1 TV Premium offered via an Apple TV subscription
Future Plans and Statements
Details regarding additional content and features across Apple’s platforms, including Apple News, Apple Music, and Apple Fitness+, will be released in the upcoming months. Stefano Domenicali, President and CEO of Formula 1, expressed enthusiasm for the partnership, emphasizing its potential for growth in the U.S. market.
Tim Cook, Apple’s CEO, and Eddy Cue, Senior Vice President of Services, were acknowledged for their dedication to making this partnership a reality. Cue highlighted the exciting changes set for 2026, hinting at new teams, regulations, and an opportunity to deliver innovative coverage for fans.
Conclusion
The partnership between Formula 1 and Apple signifies a new era for motorsport broadcasting in the U.S. With a focus on engaging younger fans and delivering premium content, both brands are poised to revolutionize the viewing experience.
