In a groundbreaking moment for the fashion and sports industries, Angel Reese made history as the first professional athlete to walk the runway at the Victoria’s Secret Fashion Show. This event, which took place on Wednesday, marked a significant milestone in the fashion giant’s rebranding efforts after years of scrutiny and declining viewership.
Victoria’s Secret Fashion Show: A New Era
The Victoria’s Secret Fashion Show returned in 2024 after a six-year hiatus, showcasing a diverse lineup of models, including supermodels and figures from various backgrounds. This year’s cast featured industry icons like Bella and Gigi Hadid, alongside the likes of trans models and pregnant women, reflecting a more inclusive vision.
Angel Reese’s Dream Realized
Angel Reese, a 23-year-old forward for the Chicago Sky, expressed that she had “manifested this moment.” Last year, while attending the show as a spectator, she posted on her Instagram Story a declaration of her aspirations: “I’m gonna be a Victoria’s Secret model one day.” Reese highlighted the surprising speed at which her dream became a reality.
Changing Standards in Fashion
- The Victoria’s Secret Fashion Show was known for promoting traditional beauty ideals, leading to criticism and declining ratings.
- Viewership fell from 9.7 million in 2013 to 3.3 million by 2018, culminating in its cancellation in 2019.
- Modernizing the brand, this year’s showcase included nine-month-pregnant model Jasmine Tookes, emphasizing body positivity.
- Plus-size models Paloma Elsesser, Ashley Graham, and Yumi Nu also participated, breaking traditional molds.
During a pre-show interview, Reese underscored the importance of representation. “Everybody looks different, but they’re all beautiful,” she said. Her involvement with the label resulted from discussions with Victoria’s Secret CEO Hillary Super, who has been pivotal in the brand’s efforts to reverse its fortunes.
The Business Landscape
Victoria’s Secret has faced significant challenges over the past decade, with increased competition from athleisure and alternative lingerie brands focusing on comfort and diverse sizing. Despite a modest revenue growth of 1% in 2024, the brand’s decline has seen it go from producing nearly two-thirds of its parent company’s revenue to being valued at just $1.1 billion.
Future Aspirations
As the only athlete to walk the runway, Reese aims to inspire young women. “A lot of young women are going to be watching me today to know that they have some inspiration,” she stated. The show also included performances by Missy Elliott and Karol G, signifying a blend of traditional glamour and modern inclusivity.
“Being sexy is just something that I love and always embrace,” Reese declared, reflecting her confidence and commitment to her body image. Her historic appearance at the Victoria’s Secret Fashion Show serves as a beacon of change for both the fashion industry and the representation of athletes on such prominent platforms.
