Salesforce has significantly expanded its AI initiatives through new partnerships with OpenAI and Anthropic. These collaborations aim to integrate advanced AI capabilities into the recently launched Agentforce 360 platform. This move is part of CEO Marc Benioff’s vision to develop the “Agentic Enterprise.”
Integration of OpenAI’s GPT-5 Model
One of the key aspects of this expansion is the incorporation of OpenAI’s GPT-5 model. This will enable Salesforce customers to seamlessly access core CRM data directly within ChatGPT. Users can easily pull sales records, review customer interactions, and create Tableau visualizations by simply using natural language queries in the chatbot interface.
- Access sales records
- Review customer conversations
- Build visualizations with ease
Introduction of Agentic Commerce
Salesforce’s new Agentic Commerce feature empowers U.S. merchants to sell directly to ChatGPT users. This solution allows merchants to maintain full control over their orders, payments, and customer relationships. To facilitate this, Salesforce has partnered with Stripe, ensuring merchants have oversight of their transactional data.
Enhancements to Slack
The integration also includes enhancements to the Slack platform, which handles approximately 5.2 billion messages weekly. Users can now leverage ChatGPT for summarizing conversations and improving search functionalities. Additionally, OpenAI’s Codex, an AI programming assistant, will assist in development tasks through natural language instructions within Slack channels.
Strategic Partnership with Anthropic
Salesforce’s partnership with Anthropic focuses on delivering enterprise-grade AI solutions to industries with stringent regulatory requirements, such as finance and healthcare. The Claude model from Anthropic will be integrated into Salesforce’s secure framework, ensuring that sensitive data remains protected.
- Claude model aimed at regulated industries
- High focus on data protection
Claude Code for Enhanced Development
The collaboration also features Claude Code, Anthropic’s AI coding assistant, which is now being utilized by Salesforce engineers. This tool aims to enhance productivity and streamline the software development process.
Salesforce Stock Outlook
On Wall Street, Salesforce’s stock (CRM) holds a Moderate Buy consensus rating, reflecting confidence among analysts. This rating is based on 29 Buy recommendations, 9 Holds, and 1 Sell over the past three months. Currently, the average stock price target stands at $328.06, indicating an approximate upside potential of 33.54%.
