Spotify has announced a significant partnership with Netflix, set to launch early in 2026. This collaboration will introduce select video podcasts to the Netflix platform. The partnership seeks to enhance Spotify’s video content offerings while tapping into Netflix’s vast audience.
Details of the Spotify and Netflix Partnership
Initially, the curated selection will feature podcasts from Spotify Studios and The Ringer. Categories include:
- Sports
- Culture
- Lifestyle
- True Crime
Over time, the partnership will expand to incorporate more podcasts across various genres, enhancing viewer options.
Focus on Video Podcasts
This deal aligns with Spotify’s broader strategy to focus on video podcasts. The company has launched several tools enabling creators to publish video content. Additionally, Spotify has introduced incentives for podcast hosts, allowing them to monetize their videos—a direct challenge to traditional platforms like YouTube.
In 2023, Spotify underwent a strategic shift in its podcast initiative, even leading to layoffs, including that of Chief Content and Business Officer Dawn Ostroff. Under her leadership, Spotify invested heavily in podcasting, acquiring notable studios such as Parcast and Gimlet Media. Despite these efforts, the return on these investments did not meet expectations.
Growing Demand for Video Content
As of Q2 2025, Spotify boasts over 430,000 video podcasts, with video consumption increasing at rates twenty times that of audio-only content since 2024. More than 350 million users engaged with video content on the platform, reflecting a 65% increase year-over-year.
This partnership facilitates new monetization opportunities for Spotify, particularly appealing to Gen Z consumers, who gravitate toward video content.
Feedback from Spotify
Roman Wasenmüller, Spotify’s VP and Head of Podcasts, emphasized the partnership’s potential to broaden podcast discovery. He remarked that it helps creators reach new audiences while providing fans worldwide the opportunity to engage with preferred content.
Included Podcast Shows
The following shows are part of the distribution agreement:
- The Bill Simmons Podcast
- The Zach Lowe Show
- The McShay Show
- Fairway Rollin’
- The Mismatch
- The Ringer F1 Show
- The Ringer Fantasy Football Show
- The Ringer NFL Show
- The Ringer NBA Show
- The Rewatchables
- The Big Picture
- The Dave Chang Show
- The Recipe Club
- Dissect
- Conspiracy Theories
- Serial Killers
While specifics regarding ad-sharing or monetization strategies were not disclosed, this partnership represents a pivotal move for both Spotify and Netflix, aiming to innovate in the podcasting landscape.
