El-Balad is excited to announce that the Pets Table has introduced its innovative air-dried dog food recipes at PetSmart locations and on PetSmart.com. This collaboration marks a significant step for Pets Table as it expands its reach within the largest specialty pet retailer in North America.
Quality Ingredients and Nutritional Expertise
The air-dried meals from Pets Table are crafted with the help of a board-certified veterinary nutritionist. This ensures that each recipe is not only nutritious but also made from whole ingredients. The air-drying process effectively preserves both the flavor and the nutritional value of the food.
According to Pets Table, 85% of customers reported that their dogs prefer these new air-dried options compared to their previous food.
Mission and Vision
Laurent Guillemain, co-founder and CEO of Pets Table, emphasized the company’s commitment to canine health. “Our mission has always been to help dogs live healthier, happier lives through better nutrition,” Guillemain stated. “Partnering with PetSmart allows us to put that mission into action on a larger scale.”
Additional Offerings and Impact
In addition to air-dried meals, Pets Table also provides human-grade fresh recipes. These meals are delivered frozen through subscription plans available on PetsTable.com and are designed to cater to the caloric needs of dogs across different life stages.
Since its launch in 2023 as a subsidiary of HelloFresh, Pets Table has successfully delivered over 20 million meals. The brand has established a retail presence that includes major online platforms such as Amazon.com and Chewy.com, as well as in Walmart stores nationwide.
Key Facts
- Partnership with PetSmart marks entry into major retail network.
- 85% of customers report their dogs prefer Pets Table products.
- Founded in 2023 by HelloFresh.
- Over 20 million meals delivered to date.
- Also sells fresh recipes through subscription model.
The expansion into PetSmart signifies a pivotal moment for Pets Table, enhancing accessibility for pet owners who prioritize quality nutrition for their dogs.
