Gushers has revived its nostalgic “Fruitheads” ad campaign with a new body horror film featuring Bradley Whitford. The campaign, reminiscent of the original 1990s commercials, creatively blends nostalgia with Halloween themes. The short film is directed by Mike Diva and breathes new life into the iconic ads.
Film Overview
In this chilling reimagining, Bradley Whitford portrays the original director of the 1990s commercials. Desperate for innovation, he resorts to dark magic to create a candy that transforms children into fruit characters. However, his quest for authenticity leads to dire consequences.
Key Characters
- Bradley Whitford: Stars as the director struggling to maintain his legacy.
- Chester Collins: Plays a vengeful actor burdened with a rotting strawberry head.
Campaign Launch
The film integrates humor with horror, appealing to long-time fans of Gushers. According to Stephanie Lensing, brand experience manager for Gushers at General Mills, the Fruitheads ad has remained a topic of conversation on social media for nearly three decades. This Halloween, Gushers aims to captivate audiences with thrills and laughs.
Promotion Highlights
- The campaign was teased at New York’s Village Works Bookstore on October 9.
- Shoppers received smiling oranges linked to the film and were invited to scan a QR code to watch it.
- The short film will be screened at the Brooklyn Horror Film Festival from October 16 to 25.
Viewing Platforms
The Fruitheads film is accessible across multiple platforms, including YouTube, TikTok, and Instagram, ensuring a broad reach to audiences this Halloween season.
Special Merchandise
During the Brooklyn Horror Film Festival, Gushers will unveil exclusive theater-style boxes, enhancing the overall brand experience for fans attending the event.
