Salesforce has launched a new version of its AI agent platform, Agentforce 360, amid growing competition in the enterprise AI sector. This announcement was made on Monday, just prior to the annual Dreamforce customer conference set to commence on October 14.
Overview of Agentforce 360
Agentforce 360 introduces several advanced features designed to enhance enterprise AI applications. Key components include:
- Agent Script: A new beta tool launching in November that enables users to create flexible AI agents capable of responding to complex scenarios.
- Agentforce Builder: This all-in-one tool allows users to build, test, and deploy AI agents efficiently. It will also be available in beta starting November.
- Integration with Slack: Enhancements will allow core Salesforce applications to be accessed directly through Slack, aiming for broader integration through 2026.
AI Agent Prompting and Reasoning
One notable innovation is the Agent Script tool, enabling AI agents to handle “if/then” situations more effectively. This flexibility aims to improve interactions, especially in customer service scenarios.
The agents will utilize “reasoning” models powered by major AI players such as Anthropic, OpenAI, and Google Gemini. This approach allows for more thoughtful responses instead of rigid, pattern-based replies.
Strategic Partnerships and Market Position
Salesforce continues to solidify its presence in the enterprise AI market. With a reported 12,000 customers, Agentforce has a substantial market advantage over its competitors.
- Early adopters: Companies like Lennar, Adecco, and Pearson are among the initial piloting clients of the new Agentforce 360 features.
- Competitive landscape: Other companies, such as Google with its Gemini Enterprise, are also introducing similar AI tools, targeting key enterprise customers.
Challenges in the Enterprise AI Sector
Despite the advancements, many enterprises face challenges in realizing the return on investment for AI tools. An MIT study revealed that approximately 95% of enterprise AI pilot projects fail before they reach production.
Salesforce aims to address these concerns while providing solutions that enhance efficiency in corporate environments.
Future Outlook
As the enterprise AI landscape evolves, Salesforce is positioning Agentforce 360 as a crucial player. The integration of services across platforms like Slack, along with promising new tools, reflects the company’s commitment to innovation in AI.
Upcoming developments, including connectors for Gmail, Outlook, and Dropbox anticipated in early 2026, are expected to further enhance these capabilities.
