MrBeast, the renowned content creator, has initiated a global soccer campaign in collaboration with TelevisaUnivision. This new initiative, called the “Road to Beast Cup,” aims to leverage the excitement surrounding the 2026 FIFA World Cup.
Launch Details
The announcement was made by Beau Avril, Senior Vice President of Global Media and Brand Partnerships for MrBeast. Tim Natividad, the Advertising Sales Chief at TelevisaUnivision, also participated in the unveiling during an ADWEEK House panel. This event was moderated by ADWEEK CEO Will Lee.
Campaign Objectives
The Road to Beast Cup seeks to enhance the summer of soccer in 2026 by featuring a unique 1v1 Creator Cup. This event will take place at the iconic Estadio Azteca in Mexico City, showcasing a mix of top global creators paired with soccer legends.
Philanthropic Efforts
- Creators and soccer legends will compete for a significant contribution to building soccer fields in their respective home countries.
- The initiative will also aim to develop a new school and a soccer field near Mexico City.
- Ten additional soccer fields for children across Mexico will be refurbished as part of these efforts.
Viewership and Opportunities for Brands
Fans will have the opportunity to watch the matches through MrBeast’s social media channels and TelevisaUnivision platforms. Advertisers can engage by integrating into key cultural moments throughout the initiative.
Statements from Leaders
Natividad commented, “This partnership pushes the game forward in new ways and delivers content built for today’s audience.” Jeff Housenbold, CEO of Beast Industries, added, “Soccer is the world’s most popular sport, and Jimmy is the world’s most popular creator, making TelevisaUnivision the perfect partner to join us on our journey to create lasting change.”
