AMC Theatres and Taylor Swift have announced a significant change in the international release of her project, “Taylor Swift: The Official Release Party of a Showgirl.” Initially set to premiere in over 100 countries, this plan no longer stands.
Initial Release Plans for ‘Showgirl’
On September 19, a press release detailed that the special event would show for three days from October 3-5, 2023, across North America and in at least 18 international markets. These include:
- Canada
- Mexico
- United Kingdom
- Ireland
- France
- Germany
- Switzerland
- South Africa
- Australia
- New Zealand
Additional territories were expected to be revealed later in October, but those updates did not materialize. According to AMC, the announcement concluded the film’s run as of October 5.
Impact on International Markets
The lack of an international rollout particularly affects Latin America and parts of Asia. “Showgirl” had previously shown in Mexico, achieving notable success, and it also played in Uruguay. Reports suggest that some regions required additional time for film ratings and censorship reviews, potentially influencing the decision to halt the international release.
Box Office Performance
Despite the international setback, “Showgirl” saw impressive box office numbers domestically. The film earned $34.1 million during its opening weekend, surpassing expectations and performing strongly against major releases featuring stars like Dwayne Johnson and Leonardo DiCaprio.
The cinematic experience, described as a blend of music videos, behind-the-scenes footage, and lyric videos, has already become the second-highest grossing concert film or special music event globally. Here are some key statistics from the release:
- Domestic Gross: $34.1 million
- International Gross: $16 million
- Worldwide Total: $50.1 million
- Percentage of Female Viewers: 90%
- Percentage of Viewers Under 34: 74%
The largest demographic included 31% of attendees aged 18 to 24, reflecting the film’s strong appeal among younger audiences.
Collaboration between Taylor Swift and AMC
This marks the second collaboration between Taylor Swift and AMC Theatres, following the successful release of “Taylor Swift: The Eras Tour” earlier in 2023. This partnership has proven lucrative, with AMC CEO Adam Aron expressing pride in achieving a box office number one within just two weeks of the film’s announcement.
As details continue to unfold, Swift’s influence in the industry remains unparalleled, ensuring that her projects command substantial attention and revenue.
