Recent data from FlightHub highlights a growing trend among Quebec travelers choosing Morocco over the United States for summer vacations. This year, Morocco and Tunisia account for 17% of international bookings from Quebec, up from 15% in the summer of 2025.
Travel Preferences Shift in Quebec
Despite higher ticket prices to Casablanca, approximately $1,500 compared to under $1,000 for Paris, Quebec travelers are drawn to Morocco for its unique cultural experiences and warm climate. The Montreal-Casablanca route remains the most popular international flight for the second consecutive summer.
Decline in U.S. Popularity
The United States has seen a significant drop in bookings, with only 10% of Quebec travelers planning trips south this year. Economic factors, such as inflation and soaring gas prices due to ongoing conflicts in the Middle East, are steering families towards alternative vacation plans. Many are opting for road trips within the province, while others are booking flights to destinations like Morocco.
Domestic Travel Insights
A survey by the Business Development Bank of Canada (BDC) published on May 13 indicates that Canadians, including those from Quebec, still intend to travel in 2026. Notably, 81% of households expect to make compromises, with many choosing domestic tourism rather than seeing it as a fallback option. In Quebec, families are favoring shorter trips.
Demographic Trends in Travel
- Millennials represent 33% of international bookings from Quebec this year.
- Generation X, however, has reduced its share of reservations.
Tourism Growth in Quebec
The province recorded a remarkable 67 million visitors in 2025, generating nearly $19 billion in revenue. Geneviève Cantin, CEO of the Alliance of the Tourism Industry of Quebec, emphasizes that 93% of Quebec residents travel at least once a year. Quebec remains the preferred destination, with 77% of travelers choosing to explore their home province.
Although eight out of ten Quebecers traveled within the province last year, interest in summer trips to other Canadian provinces is rising, suggesting a slight decline in travel within Quebec. Cantin notes that each region offers unique attractions, making Quebec a diverse and appealing travel destination.
Looking Ahead to 2026
With positive signals in booking trends, Cantin believes that 2026 will be another thriving year for Quebec tourism. She expresses confidence in attracting both Canadian and international tourists, leveraging the affection locals have for their province.
