ITVX has announced a remarkable achievement in May, experiencing a record 19% growth in streaming performance compared to the previous year. This marks the platform’s most successful May performance to date, surpassing last year’s metrics with four days remaining in the month.
Key Highlights from May
Total streams on ITVX for May increased significantly, surpassing 45 million streams year-on-year. Notably, this is only the second month in 2023 that delivered double-digit growth, following a record-breaking April.
Year-to-Date Performance
- Streams are up 12% year-on-year.
Drama as a Leading Category
Drama titles played a crucial role in driving this growth, with a total of 92 million streams, a 10% increase from last May. The standout drama, Believe Me, attracted 16 million streams, making it the most-watched series on the platform this month. This gripping four-part series chronicles the experiences of victims confronting the authorities following the crimes of ‘black cab rapist’ John Worboys.
Most Popular Titles
- Believe Me – 16 million streams
- Espionage thriller Secret Service – 10 million streams (totaling 13 million for its five-episode run)
- The Affair – 5.4 million streams
- A Taste For Murder – 4.9 million streams
- The Family Next Door – 4.2 million streams
Soaps and Entertainment Growth
ITV’s soaps, Coronation Street and Emmerdale, generated an impressive 58 million streams in May, marking a 35% increase from last year. Entertainment content also thrived, achieving 50 million streams, boosted by the latest series of Britain’s Got Talent, which alone garnered 25 million streams. This is a 9% increase compared to the previous year, making it ITVX’s second most-streamed entertainment title of 2023.
Looking Forward
ITV is set to kick off its coverage of the FIFA World Cup 2026 with the first matches, including a game featuring host nation Mexico. Coverage will be led by Mark Pougatch, Laura Woods, and Semra Hunter, alongside a host of renowned pundits, including Roy Keane and Gary Neville.
Enhanced Viewer Experience
ITVX will offer football fans an enhanced streaming experience during the tournament. This includes:
- Easy sign-in via social media accounts.
- Themed content with highlight packages.
- A fan zone on the ITVX app, featuring live commentary and match insights.
As June begins, ITVX continues strong momentum, evident from the successful launch of Love Island, which attracted major viewership among young audiences. The platform is well-positioned for ongoing success with its diverse array of content and upcoming sports events.
