African Nation Surpasses US in Global Popularity Rankings

In a surprising shift within the global travel landscape, Morocco has outpaced the United States in popularity among Quebec travelers. Recent reservation data from FlightHub indicates a growing preference for North African destinations among Quebecois, particularly during the summer of 2026.
Morocco Takes the Lead
For the first time, Morocco has secured the top spot as the most booked international destination from Quebec. This year, it accounted for 12% of all reservations, compared to 10% for the United States. Last year, the U.S. held the number one position with 12% of bookings. Together, Morocco and Tunisia now represent 17% of international bookings from Quebec, an increase from 15% the previous summer.
Travel Preferences and Routes
Among various routes, the flight from Montreal to Casablanca remains the most popular international choice for Quebec travelers for the second consecutive summer. Additionally, several direct flight options are available, including:
- Montreal-Casablanca
- Montreal-Marrakech
- Montreal-Agadir
This increase in interest highlights a significant shift in travel preferences, with many Quebecois opting for the rich cultural experiences that Morocco offers.
Cultural Appeal of Morocco
Morocco is renowned for its stunning deserts and imperial cities. The diverse landscapes and vibrant culture captivate travelers, making it an ideal destination for various types of visitors. While many associate Morocco with the Sahara Desert and camel rides, those who have traveled there often discover a wealth of experiences beyond the sands.
The upcoming travel season is sure to attract even more visitors eager to explore this enchanting country.
Overall, these trends reflect a broader evolution in travel preferences, positioning Morocco as not just a destination but a rising star on the global tourism stage.
Data for the summer of 2025 reflects bookings made between May 19, 2023, and May 19, 2025, while the figures for 2026 are from May 19, 2024, to May 19, 2026. All data were extracted on May 19, 2026.




