Aldi’s Classic Fall Item Challenges Trader Joe’s Dominance

As autumn settles in, shoppers are on the lookout for items that capture the essence of the season. Aldi is challenging Trader Joe’s dominance with a classic fall product: cinnamon brooms.
What Are Cinnamon Brooms?
Cinnamon brooms are a unique seasonal decoration. Unlike traditional brooms, these decorative pieces are made from raw pine intertwined with cinnamon oil, offering a delightful fragrance. They bring a cozy and inviting atmosphere to any space, perfect for welcoming fall.
Uses for Cinnamon Brooms
- Decorate windowsills
- Adorn mantels and doorways
- Add charm to lawn displays
- Serve as natural air fresheners in cars
These brooms are more than just décor. Some enthusiasts, like Apartment Therapy contributor L. Daniela Alvarez, enhance their brooms by adding sprigs of rosemary for added visual appeal and a refreshing scent.
Aldi vs. Trader Joe’s
While Trader Joe’s has long been known for its popular cinnamon brooms, Aldi has stepped up to provide an alternative that appeals to budget-conscious shoppers. Both stores offer these unique items but require in-store visits to purchase them.
For those unable to shop in person, similar variations are available online, including options from retailers like The Home Depot. This allows customers who are busy or live far from these stores to enjoy the seasonal charm of cinnamon brooms.
With the fall season in full swing, Aldi’s entry into the cinnamon broom market adds a new layer to autumnal decorating and presents a serious challenge to Trader Joe’s. Shoppers can embrace the spirit of fall with these delightful pieces.