The NBA is making a significant return to China with two highly anticipated games in Macau, following a six-year hiatus. The Brooklyn Nets and the Phoenix Suns will face off in sold-out matches on Friday and Sunday. This return marks a poignant moment in the relationship between the league and Chinese fans after a breakdown in ties in 2019.
Background of the NBA’s Suspension in China
The NBA’s troubles began after then-Houston Rockets general manager Daryl Morey posted a pro-democracy tweet supporting Hong Kong protests. This incident led to a severe backlash and the suspension of NBA broadcasts in China. Official statistics indicate that about 125 million people play basketball in China, reflecting the sport’s immense popularity.
Economic Impact and Franchise Response
NBA Commissioner Adam Silver noted that the league incurred losses totaling “hundreds of millions of dollars” during the hiatus. The split also resulted in a noticeable absence of games on Chinese television, further alienating fans.
Mark Tatum, the NBA’s deputy commissioner, reaffirmed the league’s commitment to supporting freedom of expression. He noted that engaging with fans worldwide, including in China, remains a priority for the league.
Return to China: Events in Macau
The upcoming matches are hosted at the Venetian Arena, a prominent venue owned by the Las Vegas Sands. This marks a strategic shift, as Macau is the only place in China where casino gambling is permitted. Both games sold out within hours, highlighting the high demand and interest among Chinese fans.
- Location: Venetian Arena, Macau
- Teams: Brooklyn Nets vs. Phoenix Suns
- Dates: Friday and Sunday
Fan Sentiment and Future Prospects
Chinese fans have expressed a strong desire for basketball to remain apolitical. A 24-year-old student named Deng Weijian emphasized that, despite the challenges, he and others found ways to watch NBA games through alternative channels. Many believe that sports should bridge cultural divides rather than reflect national politics.
Mark Dreyer, an expert in China’s sports industry, remains optimistic about the NBA’s future in the region. He suggested that the league learned from past mistakes and is likely to navigate the complex landscape with care this time. The current contract includes two annual games in China over five years, ensuring a continued presence in this vital market.
As the NBA resumes its efforts to engage with Chinese fans, the focus will be on sportsmanship and skill, steering clear of sensitive political issues. For fans like Luo Yi, basketball remains a personal joy that transcends these complexities.
