Theo James, renowned British actor, has recently become the face of the iconic fragrance Light Blue Pour Homme by Dolce & Gabbana. This stunning campaign was filmed in the pristine waters surrounding Capri, Italy, providing a picturesque backdrop for the ad. James shared insights about his experience with the campaign, his passion for oceanography, and his upcoming projects.
The Light Blue Pour Homme Campaign
The announcement of James starring in Light Blue Pour Homme marks the fragrance’s renewed image. The actor expressed his initial feelings about the campaign, stating that he felt both nervous and excited. He recognized the challenge but embraced it wholeheartedly.
James collaborated with director Gordon von Steiner, who transformed the ad into a cinematic experience, evoking the classic Italian film style. The visuals present the mesmerizing blue of the Mediterranean, aligning beautifully with the fragrance’s essence.
Working with Vittoria Ceretti
Teaming up with supermodel Vittoria Ceretti was an exhilarating experience for James. He noted her captivating presence both on and off the camera, enhancing the ad’s Italian ambiance. Together, they encapsulated themes of romance, beauty, and the vibrant life that Italy represents.
Reflections on Family and Fragrance
In a candid discussion, James shared his evolving relationship with fragrances. As a father of two young children, his perfume choices have become more practical. He fondly reminisced about his wife’s lavender-scented perfume, which evokes cherished memories of his mother’s garden.
Life’s Priorities
When asked about his life’s focus, James emphasized the importance of living fully and cherishing relationships with family and friends. He aims to leave a lasting memory and declines the weight of everyday problems.
The Allure of Oceanography
James expressed a deep interest in oceanography, considering returning to university to study Marine Biology during the COVID lockdown. Although he ultimately chose to pursue acting, he remains passionate about marine conservation.
- Involvement with Blue Marine Foundation: For two years, he has contributed to efforts aimed at preserving marine ecosystems.
- Advocating for policy changes: The foundation has succeeded in influencing governments to enact environmental legislation.
Raising Awareness Through Art
James highlighted the connection between his role in the Light Blue campaign and his environmental advocacy. He believes it’s crucial to address the environmental degradation affecting the Mediterranean. Collaborating with a luxury brand like Dolce & Gabbana provides a platform to raise awareness about ocean conservation.
The Heritage of Light Blue Pour Homme
Light Blue Pour Homme has been a classic since its launch nearly 20 years ago. Domenico Dolce and Stefano Gabbana expressed pride in the fragrance’s legacy. They described it as embodying the timeless sensuality of the Mediterranean.
In 2025, an updated version called Light Blue Pour Homme Eau de Toilette will be released, showcasing a fresher and more intense formulation. Renowned perfumer Alberto Morillas crafted this new essence, promising a sensorial journey along the Mediterranean coast.
As Theo James continues to blend his acting career with his passion for marine conservation, he remains a fascinating figure in both the entertainment and environmental realms.
