The launch of the Atmos Rewards program, a collaboration between Alaska Airlines and Hawaiian Airlines, has brought about notable changes in the loyalty landscape. This new loyalty initiative aims to enhance the value of crediting flights and improve points earning for travelers.
Atmos Rewards Enhances Partner Points Earning
Atmos Rewards has garnered attention for its extensive array of airline partnerships, spanning both oneworld and non-oneworld members. However, the points earning rates for flights booked through partner airlines had previously been perceived as inadequate.
Current Points Earning Structure
The earning rates vary significantly, depending on whether flights are booked through Alaska Airlines or directly with partner airlines. Here’s a breakdown:
- Booking via Alaska Airlines:
- International First Class: 150% points
- International Business Class: 125% points
- Booking directly with partners:
- Status points on award flights: 100% across all cabins
- Status points for business class: 125% when paying cash
- Status points for business class: 100% when redeeming points
Travelers found the distinction puzzling and less rewarding, making it difficult for many oneworld flyers to transition to the program.
Upcoming Changes in 2026
In a move to rectify these concerns, Atmos Rewards has announced upcoming enhancements to points earning rates. These changes are set to take effect later in 2026, which has raised expectations among potential program participants.
- New Points Earning Rates for Direct Bookings:
- Domestic First & Business Class: Increasing from 125% to 150% points
- International Business Class: Increasing from 125% to 250% points
- International First Class: Increasing from 150% to 250% points
These adjustments promise to provide greater value, especially for international business travelers. However, it is notable that both international business and first class tickets will earn the same number of points.
Conclusion
The enhancements to the Atmos Rewards program mark a significant shift aimed at improving the earning potential for frequent flyers. The forthcoming changes in 2026 are anticipated to make the program more competitive and attractive for those traveling on partner airlines. As the airline industry evolves, such initiatives can play a crucial role in retaining customer loyalty.
