William Hill’s parent company, Evoke, has announced plans to close approximately 200 betting shops starting in May. This decision comes in response to significant tax increases highlighted in the latest government budget. The company has been under pressure since last autumn, indicated by the speculation regarding potential store closures among its 1,300 locations.
Key Reasons Behind Shop Closures
Several factors have contributed to Evoke’s decision. The company cited rising cost pressures attributed to new taxation policies as a primary reason. In his comments, Evoke CEO Per Widerstrom noted that the budget introduced a near doubling of the remote gaming duty for online operators, while retail shops were spared from direct tax increases.
Impact on Employment
While specific job losses have not been disclosed, an earlier report indicated that up to 1,500 positions might be at risk. The spokesperson emphasized the company’s commitment to support affected employees during this transition.
Context of Betting Shop Decline
The Betting and Gaming Council (BGC) has reported a continuous decline in betting shop numbers. Official statistics reveal a 30 percent decrease since 2019, dropping from 8,304 to 5,825 by March 2025. This trend has resulted in substantial job losses within the sector, exceeding 10,000 positions.
- Number of Shops Before Closures: 1,300
- Shops to be Closed: Approximately 200
- Potential Job Losses: Up to 1,500
- Current Betting Shop Count (March 2025): 5,825
- Job Losses Since 2019: Over 10,000
Future Outlook for Evoke
The closure of these shops forms part of a broader strategic review for Evoke. The company aims to refocus investment on viable retail locations to secure its future in the betting industry. As tax and operational pressures continue to mount, the company will likely face further challenges in maintaining its retail presence.
This ongoing situation underscores the complexities facing the betting sector, as companies adapt to new regulatory frameworks and market conditions. Evoke’s proactive approach is seen as crucial for the sustainability of its core retail business.
